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Senior Product Marketing Manager - Programmatic

Remote (United States)

Looking for a chance to shape product strategy for a rapidly growing, bleeding edge Marketing Cloud company? Do you thrive on digging into new markets, mapping out competitive needs and selling compelling solutions to those needs? Are you a sales enablement and content guru?


At Zeta, our world class Product Marketers create inspirational stories based on our customers' success. We develop product positioning, go-to-market (GTM) programs, thought leadership, marketing content, product demos and sales materials. We understand our customers’ needs, the competitive landscape, our core offering strengths, and play a critical, visible role in organizational strategy. We measure our success by our ability to develop creative and innovative marketing strategies and ability to gain the mindshare of our key buyers.


Reporting to the Group Vice President of Product Marketing, you will be surrounded by bright, strategic thinkers with the autonomy to build compelling product position and GTM strategy for Zeta’s Programmatic offerings. Each PMM has the opportunity to cultivate their career while rubbing elbows with leadership, presenting in front of internal stakeholders and customers, collaborating with our Product Managers and training our sales teams.


Key Duties & Responsibilities

  • Drive world-class product launches by creating powerful “launch moments” that promote our industry innovation, market awareness, and customer adoption.
  • Build compelling product strategy, positioning and GTM across user personas and company segments.
  • Create compelling MOFU and BOFU content and assets to supporting the Zeta offering and accelerating deal cycles to help win deals.
  • Enable our sales team with collateral and sales tools that illustrate the value proposition and differentiated features and benefits of Zeta products.
  • Drive the pricing & packaging strategy by partnering with the product teams and sales teams.
  • Build strong relationships with the industry analysts
  • Collaborate with Product Management to ship awesome products that sell organically.
  • Work closely with cross-functional marketing teams to drive the business and product marketing strategy. Track, measure and report against objectives.


Desired Qualifications

  • 7+ years experience in product marketing at an AdTech company or similar.
  • Preferred experience with marketing technology, data-driven marketing and/or AdTech vendor or media agency.
  • Proven track record of creating industry and/or solution-specific messaging and content
  • Passion, discipline and focus when it comes to bringing products to market by ensuring product strategy, loyal customer advocates, and successful product adoption.
  • Strong interest in AI and specifically its application in the enterprise.
  • Proven track record of marketing to a technical audience. You must be comfortable working with and marketing to technical buyers within enterprises.
  • Autonomy – you can lay out a plan and execute it with rigor.
  • Passion for technology with GTM and enablement know-how.
  • Hands-on ability to create a range of marketing assets, including demos.
  • Dynamic, confident personality with the ability to successfully define and drive project execution with minimal guidance amidst multiple priorities and goals.
  • Creative thinker that can generate innovative marketing ideas and lead a cross-functional team of stakeholders to drive execution.
  • Proven track record of successfully launching new products and features.


Company Summary

Zeta Global is a data-powered marketing technology company that combines one of the industry’s largest consumer data sets (2.4B+ identities, of which 750M+ are deterministic) with results-driven artificial intelligence to unlock consumer intent, personalize experiences and power business growth for Fortune 1000 companies, such as GM, Wyndham, Sprint and Progressive.

 

Zeta has been recognized as a Leader in the Forrester Wave™ and competes with marketing cloud offerings from Oracle, SAP, Salesforce and Adobe as well as programmatic platforms including The Trade Desk. Founded in 2007 by David A. Steinberg and John Sculley, the Company is headquartered in New York City with Centers of Excellence in Silicon Valley, Boston, London, and Hyderabad, India. For more information, please go to www.zetaglobal.com.

 

Diversity, Equity and Inclusion at Zeta

We are committed to building diverse teams with different identities, backgrounds and perspectives.  


We believe in providing a forum to connect at Zeta, to learn and celebrate differences.  Our mission is to ensure we have an environment that enables a deep level of trust and belonging, so everyone feels invited to bring their whole selves to work, and to increase both diversity at Zeta as well as in the technology industry. 


Zeta Global is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veteran’s status, or any other basis protected by law.

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