Senior Product Marketing Manager

San Jose, CA

Job Description

Position Summary

F5 is undergoing a radical transformation to secure, deliver, and optimize every app and API, anywhere! This is a great opportunity to advance your product marketing career by joining the Security and Distributed Cloud product group as a Sr. Product Marketing Manager for the Bot Management and Fraud Risk products.

If you are passionate about securing the digital world and are an energetic Product Marketing Manager that yearns to understand target buyer personas and market trends and thrive on autonomy, lead with integrity and accountability - Come join our family!

This product marketing role requires excellent communication skills in written and presentation formats, as well as confident marketing execution and business analysis skills with a consistent record of efficiently promoting technology products and solutions. You will craft product positioning and messaging to drive the success of F5's Security team. You will also need strong communication and project coordination skills to work effectively with cross-functional teams, including Product Management, Sales, Corporate Marketing, and Business Development, to lead and execute on a wide variety of product marketing initiatives. Demonstrated ability in developing customer and sales-facing presentations and other materials, including sales playbooks, white papers, website material, blogs, social media posts, videos, and written communications to employees and external partners, will enable your success. Bonus points if you’re a master at visual storytelling and ideation in creating customer facing presentations. You must be an forever student who wants to build upon a foundational domain expertise in the cloud and security space.

Primary Responsibilities

Grow market insight, obtain industry knowledge and analyze data for technical and executive consumption to successfully position + message F5’s solutions favorably and showcase our key differentiators
Build and use market intelligence by understanding the new and emerging personas, their buying criteria, and how they purchase
Research and know your competition, and efficiently communicate how to optimally position security Bot and Fraud Risk products
Create product positioning and messaging that differentiates F5 products in the market
Develop and implement go-to-market plans in coordination with cross-functional team including corporate marketing, sales/channel readiness, and BD teams
Enable sales and channel teams by communicating the value proposition of F5 Bot and Fraud Risk products and developing the sales tools we use in selling motions
Drive releases by developing launch plans for new products and services and handling the cross-functional implementation
Produce product collateral such as sales, customer, and analyst presentations, product datasheets, FAQs, sales playbooks, and webpages
Contribute to demand generation efforts by delivering product content and participating in activities for the marketing programs that drive demand for F5 products
Engage sales, channel, and customers via webcasts, direct meetings, marketing communications, and industry events to drive interest, and lead generation
Educate and support engagements with industry press and trade analysts

Knowledge, Skills and Abilities

Experience working in a global product marketing role in either a business unit, product line or central product marketing team
Great teamwork and interpersonal skills, working across global teams and organizations in an often-virtual environment
Solid understanding of enterprise product marketing, corporate marketing and selling motions
Excellent written and oral communication skills
Visual storytelling and ideation skills in creating compelling customer presentations
Develop and deliver sales enablement content
Strong organizational, analytical and execution skills
Knowledge of security technologies is a plus; knowledge of enterprise infrastructure is required
Strong aptitude for determining optimal ways to analyze markets and position technology products
May require the ability to travel via up to 20%

Qualifications

BA/BS degree in Marketing or Engineering or equivalent experience required. MBA preferred.
5+ years of experience in product marketing
4+ years analyzing products, customers and market dynamics

Physical Demands and Work Environment

Duties are performed in either a normal or hybrid office environment while sitting at a desk or computer table.
Duties require the ability to utilize a computer, communicate over the telephone, and read printed material.
Duties may require the ability to travel approximately 20% of the time spent traveling.

Open to anywhere in the United States

#LI-CP1 | #LI-Remote | #LI-Hybrid

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

Phishing Alert

Please note that F5 only contacts candidates through F5 email address (ending with @f5.com) or auto email notification from Yello/Workday (ending with f5.com or @myworkday.com).

Equal Employment Opportunity

It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability,marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws.This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. Reasonable accommodation is available for qualified individuals with disabilities, upon request.