Do you ever wonder what happens inside the cloud?
DigitalOcean (NYSE: DOCN) simplifies cloud computing so builders can spend more time creating software that changes the world. With our mission-critical infrastructure and fully managed offerings, DigitalOcean enables startups and small and medium-sized businesses (SMBs) to rapidly deploy and scale modern applications. As a remote-first organization, our employees, like our customers, are based around the world.
We want people who are passionate about marketing products that millions of developers will love.
We are looking for a motivated, creative, and results-oriented self-starter to join our Product Marketing team. This is a strategic team within DigitalOcean that owns the messaging and positioning for the entire company, drives the Go-To-Market strategy for all products and also works on accelerating the product usage and revenue.
As a Senior Product Marketing Manager, you will have the opportunity to define how we communicate the value of DigitalOcean platform and our various products to startups and small and medium businesses (SMBs) worldwide. You will have a deep understanding of DigitalOcean’s target customer base and will own the positioning and messaging for the DigitalOcean platform. This role will develop compelling content to help customers understand the value, and drive marketing programs to spread the message globally. You will have a lot of visibility and opportunities for close collaboration with numerous cross functional teams like product management, sales, revenue marketing, brand, developer relations, marketing programs.
What You’ll Be Doing
- Successfully take to market key products aligned to the IaaS and PaaS portfolio at DigitalOcean
- Develop product messaging, positioning, and detailed launch execution plans for successful GTM
- Create solution enablement assets to serve sales, demand gen, and the partner channel
- Have a solid understanding of cloud infrastructure pricing and packaging methodology and apply in practice to optimize product pricing tiers
- Implement creative tactics for enhanced product launch traction
- Determine the types of business customers and use cases that are best served by DigitalOcean products
- Continuously test and refine the messaging via web updates, new landing pages, and targeted emails campaigns
- Craft an overall cloud platform narrative that includes developers, and best fit business customers and how DigitalOcean uniquely helps them
- Create compelling content for various mediums like product pages, blogs, emails, social media, press releases
- Be the go to person for all things related to the overall product and platform narrative - whether it is events, keynotes, customer/partner engagements etc
What We’ll Expect From You
- Bachelor's degree in a technical field, such as computer science, engineering or mathematics. MBA is a plus
- Experience in technical product marketing or product marketing as a product marketing manager or product manager
- Understanding of the cloud (IaaS and PaaS) landscape and ability to position products uniquely for business use cases
- Research oriented and analytical mindset that uses data to inform both internal stakeholders (all the way to Executives) as well as marketing tactics
- Extraordinary communication skills with track record of navigating complex unstructured cross-functional environments
- Excellent storytelling and writing skills
Why You’ll Like Working For DigitalOcean
- We reward our employees. The base salary range for this position is between $130,000-$142,000 based on relevant years of experience and skills. The salary range for this role is specific to candidates located within the U.S. and will vary for candidates outside the U.S.. Employees may qualify for a bonus in addition to base salary; bonus amounts are determined based on company and individual performance. We also provide equity compensation to eligible employees including grants of equity upon hire and the option to participate in our Employee Stock Purchase Program.
- We value development. You will work with some of the smartest and most interesting people in the industry. We are a high-performance organization that is always challenging our teams and employees to continuously grow. We maintain a growth mindset in everything we do and invest deeply in employee development through formalized mentorship and other internal programs. We provide all employees with reimbursement for relevant conferences, training, and education.
- We care about your well-being. In addition to cash and equity compensation, we also offer employees a competitive array of benefits. In the United States, these include health insurance, flexible vacation, retirement benefits, a generous parental leave program, and additional resources to support employees' overall well-being. While the philosophy around our benefits is the same worldwide, specific benefits may vary in other countries due to local regulations and preferences.
- We value diversity and inclusivity. We are an equal opportunity employer and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
- This is a remote role