Product Marketing Specialist

AVEVA’s Operations Control business unit is hiring an entry-level Product Marketing Specialist to join a globally-distributed team focused on our market-leading industrial operations control and Enterprise Visualization product. Some of our customers range from international brands you know like Starbucks and Proctor & Gamble to craft breweries like New Belgium Brewing. Consider this role as your introduction into a dynamic product marketing organization with the opportunity to market world leading Industry 4.0 software and help accelerate our hybrid cloud and subscription (and SaaS) initiatives. We are looking for people who are passionate about technology, have experience in the B2B software industry, are self-motivated and want to build a career in product marketing. You will craft how we tell the world our story through development of digital marketing and sales enablement content. This position requires close interaction with Sales Management, Marketing Communications and Product Management. The successful candidate must have excellent communication skills, a growth mindset, and the ability to think creatively to translate technical features and functions into business value.

Responsibilities: You will

• Create buyer personas by understanding customer pain points

• Develop competitive intelligence by researching other solutions

• Define and manage comprehensive go-to-market plans including positioning, value proposition, launch strategy, and sales enablement tools

• Develop thought-leading, customer-focused content such as websites, presentations, brochures, white papers, customer stories, ebooks, videos, etc.

• Collaborate with cross-functional teams to plan and execute demand generation programs and campaigns that generate sales leads and accelerate the sales process

• Develop sales tools and programs that align to the buyers' journey

Requirements: You will have

• BA/BS required (preferred in Engineering or Marketing)

• 2+ years experience in a B2B organization; technology/software/marketing experience a plus

• Experience with Cloud, IIoT, control system HMI or data visualization software preferred

• Experience with either manufacturing, infrastructure, smart utilities, or heavy industries a plus

• Proficient in Microsoft Office, specifically Word and PowerPoint

• Excellent written, oral and visual storytelling communication skills.

• Ability to prioritize tasks and manage deadlines in a fast-paced environment, with acute attention to detail.

• Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring products and their benefits to life.

About AVEVA

AVEVA is a global leader in industrial software, driving digital transformation and sustainability. By connecting the power of information and artificial intelligence with human insight, AVEVA enables teams to use their data to unlock new value. We call this Performance Intelligence. AVEVA’s comprehensive portfolio enables more than 20,000 industrial enterprises to engineer smarter, operate better and drive sustainable efficiency. AVEVA supports customers through a trusted ecosystem that includes 5,500 partners and 5,700 certified developers around the world. The company is headquartered in Cambridge, UK, with over 6,500 employees and 90 offices in over 40 countries. Learn more at www.aveva.com.

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