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Who we are

GroupBy’s AI-powered and fully cloud native technology powers the world’s most relevant and highly converting eCommerce brands. Our SaaS-based, data driven eCommerce platform provides industry-leading features for data enrichment, search, navigation, personalization, merchandising, and much more! Today, GroupBy is recognized for its success enhancing large-scale, complex B2B and B2C eCommerce configurations. Also, in late 2021, we kicked off our exciting partnership with Google whereby we will be the site search provider of choice recommended by Google to all of their retail clients. This partnership will allow us to grow 30-50% in 2022.


While we have numerous accolades, we would like to highlight that Groupby was honored with a spot on LinkedIn Top Startups 2018: The 25 most sought-after startups in Canada LinkedIn Top 25.


Do you thrive in a diverse and exciting environment that’s continuously evolving? Join our team and find out why GroupBy is such a great place to work!


We are seeking an exceptional Product Marketing Manager to be a critical member of the GroupBy Product team. You will work with a team of Product Managers and collaborate with sales, and other parts of the organization to communicate the abilities of the GroupBy e-Commerce platform.


Who You Are

  • You are a storyteller that is able to distill the essence of the product’s value into a message that resonates with our target audience/buyer personas
  • You believe in a content first strategy to create a better user experience
  • You empathize with customers and understand their pain points
  • You thrive on understanding the product and make it your mission to articulate benefits to customers and sales
  • You exhibit exceptional skills at project managing cross-functional teams
  • You are a self-motivated person that can comfortably develop and manage several strategic projects while performing tactical work in order to bring the strategy to life
  • You know the inner workings of a marketing team and understand the broader marketing discipline


What You'll Be Doing

  • Collaborate with Vice President of Marketing and senior leaders to develop the vision, positioning, messaging and competitive differentiation while ensuring that Marketing and Sales teams are aligned
  • Build and maintain buyer personas to drive customer segmentation and targeting – focus on optimizing the buyer journey
  • Focus on building brand awareness by positioning our SMEs on external platforms via speaking engagements at tradeshows, podcasts, webinars, etc.
  • Collaborate with Product, Sales and Marketing teams to develop and implement product positioning in brand campaigns, acquisition/retention strategies, and sales enablement programs Develop marketing/sales enablement collateral and web content including blog posts and social media posts, press releases, PR pitches, eBooks, white papers, case studies, battle cards and all other materials to support the marketing and sales teams
  • Perform market, competitive, and customer research and create sales enablement materials that reflect findings
  • Work with internal stakeholders (Product, Engineering, Sales) to maintain the upkeep of our product content library ensuring product information is up to date
  • Work with sales, product and marketing to build sales tools such as ROI calculators
  • Advise and work closely with the Demand Generation Manager to help drive the marketing plan and find our buyers
  • Plan the launches of new and existing product releases, and manage the cross-functional implementation of the plan
  • Implement go-to-market strategies to launch and drive adoption of GroupBy products
  • Support sales training efforts; train them on the problems we solve for our buyers and users


Your Skills

  • 3+ years of SaaS Product Marketing and strategy experience, preferably for enterprise software products
  • An expert at crafting, driving, and managing go-to-market strategies across a variety of channels for acquisition, enablement, content, and lifecycle marketing
  • Effective communicator, writer, and cross-functional team leader
  • Very strong written communication skills
  • Has strong research and analysis skills and can distill data into actionable business insights - with focus on the development and execution of ‘voice of customer’ research
  • Has a strong eye for design, is skilled at wordsmithing and is committed to quality
  • A self-starter who enjoys a fast-paced environment Bachelor’s degree preferably with a Marketing emphasis or equivalent work experience


Nice to Have

  • E-Commerce experience
  • Start up experience


Why You'll Love Working Here

In 2021, we received a 92% employee engagement score on our annual employee satisfaction survey.


We offer a hybrid work environment.


We have many fun perks like getting your birthday off, half days before a holiday weekend, unlimited vacation, $500 annual educational budget to spend as you wish, many opportunities for growth and more!


We have a strict "no jerks" allowed policy. Only good humans allowed.

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