Product Marketing Manager, Data Solutions

Remote (United States) New York, NY

About TripleLift

TripleLift is the advertising technology company reinventing ad placement at the intersection of creative, media and data. Our marketplace serves the world’s leading brands, publishers, streaming companies and demand-side platforms, executing over 1 trillion ad transactions every month. Customers choose us because of our addressable offerings from native to online video to connected television, innovations that insert brands into content in real-time, and supportive experts dedicated to maximizing partner performance.

Part of the Vista Equity Partners portfolio, TripleLift has appeared on both the Inc. 5000 and Deloitte Technology Fast 500 for five consecutive years, has been named to Business Insider’s list of Hottest Ad Tech Companies for three straight years and was awarded Most Innovative TV Advertising Technology by AdExchanger in 2021. Find out how TripleLift is shaping the future of advertising at triplelift.com.


Role

The Product Marketing Manager, Data Solutions is responsible for the go-to-market (GTM) strategy and execution for TripleLift’s first party data activation platform. This role requires cross-team collaboration across teams like Research, Product, Revenue, and more. In addition, the PMM for Data Solutions will dive deep into industry trends concerning privacy and identity as it relates to programmatic advertising. 


The ideal candidate is detail-oriented, curious, and able to communicate effectively across multiple teams. You are both a creative thinker and a logistical problem solver, who thrives in an innovative environment, are comfortable with independent work and are excited to own the strategy and GTM for a new product at TripleLift.


Responsibilities

  • Collaborate with Product on GTM strategy for first party data activation platform;
  • Understand and educate on industry trends regarding privacy, identity, and first party data;
  • Ensure robust documentation of product, including activation materials;
  • Create positioning, sales decks, one-sheets, and other tactical sales materials to drive product adoption;
  • Launch trainings and iterate as needed to enable revenue teams; 
  • Track adoption and iterate on offering via feedback loops;
  • Responsible for content management, including tagging, organizing, and training of content


Desired Skills and Attributes

  • 2-3 years product marketing or comparable experience;
  • Previous programmatic or DMP experience preferred; 
  • Experience creating documents and operational processes;
  • Unafraid to get creative and think outside of the box;
  • Experience working across product, sales, and other related teams;
  • Adept at creating documents, spreadsheets, and presentations;
  • Ability to work individually and collaboratively to drive the business forward;
  • Marketing experience across any discipline, especially product marketing is a plus;


Education

  • A Bachelor’s degree in advertising, communications, marketing, or a related discipline is preferred, though candidates with relevant experience who hold other degrees will be considered.


Location

  • New York City, or remote


Benefits and Company Perks (US)

  • 100% Medical, Dental & Vision Plans
  • Amazing company culture 
  • Unlimited PTO
  • Monthly Mental Health Days
  • 401k, FSA, Commuter Benefits
  • Ongoing professional development
  • Weekly Yoga & Bootcamp
  • Membership to Headspace (Meditation) 


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