Description
Did you know that cyber attacks to Healthcare organizations are on the rise and there's no sign of that slowing? The average cost of protect health information (PHI; the PII of Healthcare) can be 250x more valuable on the dark web and your credit card or social security number? Rope in that Healthcare organizations are laggards to the public cloud and there's a recipe for negative patient outcomes from data breaches like the recent ransomware attack at UnitedHealthcare that prevented pharmacies from delivering critical medications to patients.
ClearDATA is on a mission to secure PHI in the public cloud for healthcare focused companies. Our team of healthcare compliance, cybersecurity and cloud experts are at the forefront of ensuring that personal data never reaches the hands of bad actors with malicious intent. Healthcare cloud compliance and security is what we do at ClearDATA so our customers don’t have to.
ClearDATA is seeking a Product Marketing Manager. The ideal candidate is an intellectually curious individual, independent and self-motivated who thrives in an entrepreneurial environment. This role is remote but has the opportunity to meet in Austin, TX to collaborate with leaders across numerous go-to-market functions and with key members of our executive team.
This position will report directly to the Director of Product Marketing. As Product Marketing Manager, you will play a key role in defining and executing the go-to-market strategy for ClearDATA solutions across software, and both managed and cloud operation services.
What You’ll Do:
- Go to market: Continue to enhance target market identification, segmentation, market/customer requirements, personas, value prop development, key differentiators and messaging, competitive intelligence.
- Product/Services/Solutions: Plan and execute cross-functional go-to-market activities for product launches and enhancements. Measure and optimize the buyer journey as it relates to product adoption and usage
- Sales Enablement: Liaise with Product Management, Service teams and Sales leadership to create sales enablement collateral including sales decks, product sheets, flyers, presentations/videos, demo scripts, competitive battle cards, objection handling,
- Training: Partner with Product Management and Learning & Organizational Development to create training that teaches sales and other customer facing roles how to effectively convey the value of ClearDATA and generate revenue for the business
- Market intelligence: be the expert on ClearDATA buyers: how they buy and their buying criteria; how it differs across different industry and org sizes; effectively disseminate this information to product management, sales, marketing and business development.
- Competitive analysis: identify our actual and potential competitors and evaluate their strategies. Assess their relative strengths and weaknesses and devise counterstrategies. Win/loss analyses. Educate salespeople on competitive positioning strategies.
- Value positioning and messaging: Determine the key benefits, market differentiation, customer value and the positioning of ClearDATA across multiple markets within healthcare such as payers, life sciences, providers and healthcare technology companies
- Work with customers to build out case studies, testimonials, and references that demonstrate the value ClearDATA delivers to customers
What You Need:
- Bachelor’s Degree required
- A minimum of 5 years in Product Marketing, ideally in healthcare or cybersecurity
- Proven track record in partnering and collaborating with product management and other cross-functional teams
- Ability to operate at a strategic level to define new market opportunities and assess product market fit but also to work tactically to drive projects to successful completion
- Clear thinker and communicator with excellent written and oral communication
- Proven problem solver able to discern the crux of an issue and use good judgement in recommending practical solutions
- Ability to take complex discussions, market and customer requirements to distill into simple clear and concise messaging and direction
- Effective story telling
What Will Make You Stand Out:
- Ability to articulate examples of self-driven initiatives
- Experience marketing SaaS offerings as well as managed and cloud operation services
- Experience in both cloud security & healthcare compliance
- Experience within the healthcare industry a plus
- Product Marketing certifications, like Pragmatic Marketing
- Use of Klue, or other competitor insights software
- Excellent writing samples (product marketing and sales enablement)
Why You’ll Like Working Here:
- A mission-driven organization helping to protect patient data and outcomes
- A dynamic company that rewards high performers
- Be on the cutting edge of new technologies and services at the right time
- Collaborative team environment that values multiple perspectives and fresh thinking
- Flexible working hours
- Medical, Dental, Vision, HSA, Life, and 401(k) benefits
- Unlimited PTO
- Stock options
- Pet adoption leave
- Budgeted Salary: $125,000