About us:
Our mission is to accelerate the world’s transition to more meaningful work. By automating repetitive, data-intensive tasks and processes at scale, WorkFusion eliminates mundane business activities so companies can serve their customers faster and better. As a world leader in process automation for banking, financial services, and insurance, we offer an unrivaled digital workforce platform that enables enterprises to increase workforce capacity, enhance customer satisfaction, and ensure ongoing compliance. We compete in the world’s fastest-growing software segment and are growing at record pace with customers and team members spanning the globe.
WorkFusion is looking for a creative and experienced Senior Product Marketing Manager responsible for owning all positioning, messaging, and product go-to-market strategy initiatives.
The person in this highly strategic role will be a key driver for the company’s growth, outlining the value proposition and unique selling points of WorkFusion’s AI-led Digital Workers and supporting platform, enabling internal/external sales teams, ideating go-to-market strategies, and evangelizing WorkFusion’s solutions internally and across our ecosystem of prospects, customers and partners.
The ideal candidate is a strong storyteller able to embody the voice of the customer and bridge the gap between what our solutions can do and why that matters to a different range of audiences, thus differentiating our offering from the competition.
Responsibilities
- End-to-end ownership of product marketing for WorkFusion, its existing Digital Worker product offerings, and future launches.
- Develop crisp compelling messaging that conveys the value of WorkFusion’s offerings and simplifies complex features and frameworks.
- Partner with brand manager to create collateral, landing pages, sales presentations, etc.
- Leverage analytics, customer insights, research, and segmentation to develop an optimal targeting strategy that facilitates Demand Generation initiatives.
- Conducts win/loss analysis, competitive analysis, and market analysis to gain a deep understanding of customers' pain points and needs, decision-making process, and reasons for churn. Equip the broader commercial teams with valuable insights.
- Partner with Product Management and executive teams to shape the future roadmap based on customer feedback, customer insights, and market trends
- Develop and maintain strong cross-functional stakeholder relationships (Product Management, Engineering, Sales, Client Success, C-Staff, etc) across multiple levels. Collaborate and gain support for your projects, initiatives, and ideas across the org.
- Partner with the content team to develop case studies and highly educational thought leadership content (whitepapers, blog posts, educational videos, webinars, and more)
Qualifications
- 5+ years of product marketing experience, with a proven track record of success translating complex technical frameworks into compelling language that is persuasive and easy to understand
- Compelling storyteller and customer advocate with a strategic mindset and excellent writing skills
- Experience working cross-functionally with business development, sales, customer success, and product management teams
- Strong presentation skills and highly comfortable interacting with stakeholders at all levels (clients, executives, technical team members, etc.)
- Public speaking experience is a plus
Currently, WorkFusion is a primarily remote workforce worldwide with headquarters on Wall Street in New York City and additional hubs in Canada, Europe, and Asia.
We value diversity and inclusion, and we are building a dynamic team with a variety of backgrounds, perspectives, and skills. We look forward to meeting you.