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Competitive Enablement Engineer

Raleigh, NC +1

Responsibilities

Job Description

  • As a Competitive Enablement Engineer, you will own competitive enablement and positioning, develop competitive sales tools and campaigns, and provide strategic sales support for Sales, Sales Engineers, and Partners. Responsibilities/What You'll Do:
  • Market intelligence: Understand the security market, current and emerging competitive threats, competitors solutions, corporate strategies, activities, partnerships, strengths and weaknesses; be an expert on Zscalers competition and how to beat them
  • Sales enablement: Communicate the competitive positioning of Zscaler products and solutions to sales teams. Develop the sales tools that support the selling process, including battlecards, feature and positioning comparisons, white papers, and training.
  • Competitive differentiation: Work closely with product marketing and product marketing to ensure competitive differentiation for Zscaler product messaging, web content, campaigns, and corporate marketing content
  • Competitive positioning and messaging: Craft messaging documents that serve as the keystone for internal and outbound competitive sales assets, including web copy, presentations, competitive displacement campaigns, and press releases
  • Content creation: Collaborate closely with the demand generation team to guide and develop the ideal content and competitive positioning for outbound competitive programs
  • Evangelist: Craft and deliver compelling presentations for in-person and online events, not only highlighting Zscaler advantages over competing solutions, but also positioning Zscaler relative to market trends, partner dynamics, and emerging buyer behaviors
  • Thought leadership: Be an external (and internal) thought leader about the market and competitive environment, contributing regularly on the companys blog and other social media outlets
  • Strategic sales support Provide strategic support on competitive sales deals; be the expert on competitor specific issues


Qualifications

  • Bachelors degree ideal; MBA or other graduate degree a plus
  • 5+ years of related experience (e.g., competitive intelligence analyst, product marketing manager, or technical enablement)
  • Proven ability to analyze markets, products, and competitors, and translate that information into useful intelligence and sales tools
  • Industry experience in security, Software as a Service, cloud, and/or networking is required
  • Strong written, oral, and visual communicator
  • Demonstrated ability to create differentiated positioning and messaging that resonates with potential customers, analysts, and other stakeholders
  • Previous security experience and knowledge of customer buying behavior is a strong plus
  • Ability to travel as needed for training events, conferences, etc. (Post COVID)


WHAT YOU CAN EXPECT FROM US:

  • A fast paced and highly energetic culture that thrives on exceeding client expectations
  • An environment where you will be working on leading edge technologies and architectures to address complex business problems
  • A fun, passionate and collaborative workplace, that operates as a start-up with a high degree of respect and integrity for one another
  • Competitive salary and benefits, including equity


WHY ZSCALER?

  • Zscaler is the world’s leading software-as-a-service security platform
  • We deliver best of breed security services with unprecedented scale
  • We protect 15 million users, in 3,250 organizations, across 185+ countries
  • Glassdoor rating of 4.7/5.0 = Exceptional place to work!
  • All your information will be kept confidential according to EEO guidelines.


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